


As a personal spec project, I identified potential obstacles Reverend Guitars might face—from an overwhelming product lineup to unclear entry points for new customers—based on my own experience as a past buyer and fan of the brand. I then created a brochure to resolve these issues. In this scenario, Reverend needed a brochure that captured their punk-rock attitude while simplifying their 60+ model catalog. The result: a bold, genre-based guide featuring real Reverend artists, designed to help customers find their perfect match instantly.
Reverend Guitars (spec project)